From cancelled to celebrated; VS & Co. has taken back what it means to be an angel.
By Madison Mendriski
On October 17th, 2023, Victoria Secret and Pink launched a new intimate apparel line, ‘Adaptive Intimates’ focusing on inclusivity, and targeting people with disabilities. This collection was launched in select stores and online. This line includes magnetic closures, front facing strap adjustors and hooks, as well as sensory-friendly fabric. Bras are starting at just $39.95 and panties at $16.95.
These products have been given the GAMUT Seal of Approval, making VS & Co. the first intimates apparel brand to earn this prestigious title. The most notable executive behind this change in VS & Co.’s values being Lydia Smith, who was appointed as the Chief Diversity Officer of Inclusion in 2021.
“From development to marketing, women with disabilities were at the forefront of bringing VS and PINK Adaptive to life. We’re pleased to continue to honor, welcome and champion all women in such an authentic way through this new collection”
Lydia Smith, CHief Diversity Officer of VS &CO.
A shift in power came to the company as many widely disliked executives got replaced with individuals with a fresher plan for the brand. Victoria’s Secret closed the door on their beloved yet controversial fashion show in 2018. These runways while iconic, were often criticized as upholding unrealistic beauty standards and majorly lacking diversity. The first long awaited runway back in 4 years was a collaboration with the company Runway for Dreams, and took place at NYFW on closing day. The show was fittingly titled ‘Fashion Revolution’, and is where this new line of inclusive intimates was launched to the public for the first time. A revolution was necessary for Victoria’s Secret to revamp not only their values, but their products. Consumers everywhere are delighted to see this push in the right direction.
