Cardi B is the new face of Skims.
AUTUMN CONZONE – OCT 19, 2023
Photo: Vanessa Beecroft
On Monday, October 16th, 2023, Kim Kardashians’ shapewear brand, Skims, welcomed Cardi B as the face of their new cotton collection. This collection shows case garments from lingerie to loungewear, as well as their signature body con dress. Additionally, this cotton collection has a new range of colors, cuts, and a new Skims waste band never been seen before.
Kim Kardashian has known Cardi B since 2018 when their friendship first began. Cardi B is one of the most influential rappers of this generation. In fact, she is the first female to win a Grammy for the best rap album from a solo artist. Additionally, her curves and charisma made her perfect for this collection.
Photo: Vanessa Beecroft
The public’s first look at this campaign was from an ASMR teaser posted on Cardi B’s Instagram story on October 16th. The real showcased Cardi B in an oatmeal-colored ribbed Skims set from their new cotton collection. Cardi B is shown speaking in ASMR about the brand, saying phrases such as “Everybody wears Skims, do you?”. Skim’s official Instagram also posted photographs of Cardi B molding the new silhouette and colors from the new collection. These photos were posted on the same date as Cardi B posted the teaser, October 16th.
The new cotton campaign was shot by Vanessa Beecroft, a long-time creative partner of Skims. Cardi B is shot in a range of different colors and garments from the cotton collection. Cardi B is seen wearing long, floor-length red wavy hair, paired with a smoky eye make-up look and a ’90s-inspired lip.
Photo: Vanessa Beecroft
Cardi B is an unconventional model with her curvy figure and tattoos. That is what makes her perfect for this ad campaign because Skims is made for everyone. Skims is focused on inclusivity for everyone, no matter the body type. The new cotton collection will be available on October 19th, 2023.
