Jonathan Anderson’s shocking playful take on beloved classics.
By Madison Mendriski
Courtesy of Loewe
Loewe’s dazzling Spring/Summer 2024 menswear show took place on June 24th, 2023. Fittingly the collection was revealed at the equestrian arena of La Garde Républicanine during Paris Fashion Week. A clear focus on a playfully elevated ‘old money’ style was apparent. While staying true to its roots as a Spanish leather-making collective founded in 1846, Loewe took their signature textile to a whole new level.
Courtesy of Loewe
This show was under the creative direction of Jonathan Anderson, who described the show as a “one-silhouette collection.” Exaggeratedly high-waisted pants were the theme of the collection, paired with cropped jackets or tucked in dressed shirts, drawing attention to the waistline and giving an elongated look. This is a major jump from Loewe’s show last Spring/Summer season, where Jonathan Anderson decided against pants altogether.
Courtesy of Loewe
This office attire seems like perfected luxury basics, until one gives a closer look to the glint of the fabric. This collection is deceptively plain, but each piece has its own details that elevates it fabulously. The use of glistening fabric makes the ordinary feel extraordinary and the exquisite craftsmanship makes luxury an understatement. The slicked hairstyle adds further to the generational wealth, equestrian loving display the show conveys.
Courtesy of Loewe
The beauty resides in the details of this show. This asymmetrical sweater not only has cut-outs, but blocked out geometric detailing. Simple garments have been given a whole new life, full of sparkle and oddity. Is this the everyday office wear of the future? Thanks to Jonathan Anderson, in Loewe land, it is already year 3000.
